Neo.B-Lab Srl

A brand which means Made in Italy, quality, tradition and innovation. Each hat is studied in every detail, from the design to the study of the wooden shapes, from the creation of the prototype to the cut, up to the packaging. A product with a classic and timeless inspiration, which interprets a new way of being contemporary. The founding principle and leitmotif of the Doria 1905 collections is the continuous search for a balanced synthesis between tradition and innovation. An organic balance between the study of archives and the enhancement of traditional tailoring on the one hand, and the study of the most current trends and the application of innovative production techniques on the other. A project in continuous evolution and improvement, whose hats are no longer simple headgear, but precious accessories, the result of passion, skill, commitment, dedication, culture and research.